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DISCOVERING WHAT OTHERS DON’T. REFINING WHAT MATTERS.

AIM
HIGHAIR

Specialist consultancy for private / business aviation and luxury hospitality.

A DIFFERENT PERSPECTIVE

Experience changes
what you see.

We set up and develop or step inside your operation to understand how it actually works — observing the people, the service, the standards and process details that shape the overall experience. We identify what is working effectively and what not, uncover what may have been overlooked, and then provide the insight and direction needed to elevate what matters most.

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OUR PHILOSOPHY

True excellence begins with understanding — not assumption, but authentic observation of the moments that define your brand.

WHY AIM HIGHAIR

What makes our
perspective different.

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Because experience
changes what you see.

AIM HIGHAIR brings more than an outside perspective. We understand what happens behind the actual service — how the people work, how the preparation is conducted, how decisions are made and on what details attention is paid. All that which guests /clients may not see, but at the end always feel and/or realize.

Because understanding
comes before change.

Every operation has its own identity, strengths and weaknesses but also continuous challenges. Our role is to understand what works well and efficiently and preserve it, and focus on where change can make the greatest difference and items that add real value and make your operation unique.

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Because
details matter.

Even the smallest details — noticed or unnoticed — may shape an entire experience. International experience across diverse cultures has shaped our understanding of how details matter, to whom, and why, and what makes the difference between what is simply delivered and what is genuinely remembered.

WHAT WE DO

Specialist
consultancy services.

Independent, experience-led advisory for private aviation and selected luxury hospitality environments.

01 / ASSESS

Operational & Service Assessments

Evaluating how service, standards, people and operational practices come together and are delivered in the real environment.

04 / DEVELOP

Leadership & Team Performance

Strengthening leadership capability, team effectiveness, accountability and the behaviours behind exceptional performance.

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02 / SHAPE

Guest Experience Strategy

Shaping distinctive guest experience strategy that aligns service delivery with brand promise and operational reality.​

05 / PREPARE

Pre-Opening & Entry Into Service Advisory

Setting up and supporting new operations, business aviation and hospitality environments from preparation and readiness through successful launch.

03 / DEFINE

Cabin & Hospitality Standards

Developing and refining service standards, procedures, processes to details that create consistency without losing individuality.

06 / GUIDE

Executive Mentoring & Strategic Support

Providing discreet guidance to leaders to navigate efficiently through operational challenges, implementing  demanding changes and elevating service expectations.

THE AIM HIGHAIR APPROACH

01

Understanding the Reality

Even well placed operations may have gaps between intention and reality. We look at service delivery, established ways of working and how brand standards come to life — identifying what may be affecting the experience in order to determine and highlight where attention is needed.

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From observation to lasting impact.

Our approach follows six clear stages — turning what we learn into clear priorities, practical action, solid and lasting results.

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BEYOND THE VISIBLE

Exceptional experiences begin behind the scenes.

MEET GEORGIA

Georgia Mazaraki

Founder & Consultant, AIM HIGHAIR

With nearly three decades of international experience, Georgia Mazaraki has built her career around people, service and the pursuit of higher standards.

Her approach to consulting was shaped long before AIM HIGHAIR was created — through years of building teams, leading departments, training people, solving real operational challenges and being accountable for the experience delivered.

Deeply rooted in VVIP private and business aviation, her career has included leading Cabin Crew and In-Flight Services, developing multicultural teams and supporting worldwide business jet operations. In 2019, she served as Consultant and Project Leader for the reengineering of the Cabin Experience for Bombardier in Montreal and has also collaborated with the Lausanne School of Hospitality on tailor-made service training for cabin crew.

Today, Georgia brings this experience to AIM HIGHAIR, offering private aviation and luxury hospitality organisations an experienced, independent perspective — strengthening what already works, addressing what may be getting in the way, and elevating the details that matter.

"Exceptional service is rarely about one grand gesture. It is built through people, preparation, consistency and the smallest details — many of which the guest may never see, but will always feel."

EXPERIENCE & COLLABORATION

Built on real-world
industry experience.

Selected organisations connected to the professional experience behind AIM HIGHAIR.

Bombardier

Avionco

EHL Hospitality Business School

START A CONVERSATION

Let's refine
what matters.

For private aviation, luxury hospitality and strategic advisory enquiries.

Worldwide consultancy

Discovering what others don’t. Refining what matters.

© 2026 AIM HIGHAIR. All rights reserved.

Some images are AI mdified.

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